Ashley Furniture opens store in Paraguay

ASUNCION, Paraguay– In June, Ashley Furniture HomeStore in Asuncion celebrated the Grand Opening and Ribbon Cutting of its new 10,700 sq. ft. showroom located on AV. Espana 2621.

Special guests Ricardo Espinoza, representing the American Embassy, entrepreneurs, and others joined the Ashley Furniture HomeStore Licensee and employees at the event.

The new store is owned and operated by Alexandra Storm and Stefie Storm. This is the first Ashley Furniture HomeStore in the country of Paraguay and will employ approximately twelve people. Ashley Furniture HomeStore has more than 1,075 locations worldwide.

Stefie Storm, CEO, stated, “We are honored to bring Ashley Furniture HomeStore to Asuncion. This new store allows us to be closer to our customers and provide a world-class experience for our guests. Ashley Furniture HomeStore is a brand name that people have come to trust. This trust has led to its growth into one of the best selling furniture store brand in the world.”

The store’s interior architectural design includes two floors with seven room settings of a variety of lifestyles. The showroom features complete lifestyle vignettes, down to the final detail of lighting, rugs and wall art. Product categories include bedroom, dining room, upholstery, leather, occasional tables, home office, youth bedroom, recliners, mattresses and accessories.

Technology enhances the environment, incorporating various elements to improve the customer shopping experience. All guests who attended the grand opening participated in a raffle for $1,000 in Ashley product. Ashley Furniture HomeStore Paraguay will also grant credit for 12 installments with a 20% discount.

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