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Research Sponsored By:
In our third installment of Consumer Insights Now, sponsored by Bread Financial, we learn that two-thirds of those surveyed in the 18-to-29-year-old consumer group like to shop for furniture in a physical store. However, just over half plan to purchase both online and in a physical store, while 24% respectively plan to purchase either in-store or online only. With Amazon being their top online resource for furniture, convenience, price and wide selection are the top attributes of the online shopping experience. Yet most in this age group also believe physical stores have the best quality and opportunity for experiencing the furniture in person and visualizing it in their home. For this and more, scroll through the slides below.
