Consumer Insights Now Week 1 – Consumer Insights Now sheds light on Gen Z consumer furniture shopping needs, plans 

 

In this first installment of Consumer Insights Now, sponsored by Bread Financial, we address the youngest of consumer groups ages 18-29. While they need furniture like everyone else, their shopping plans will be guided by needs versus wants, because of limited funding. As half are worried about the price of food and gas, many are putting off marriage or buying a home. In fact, only two out of 10 own a home, although 23% of those renting say they plan to buy a home in one to two years while 38% of those now renting said they plan to own a home in three to five years. For more on what’s guiding their purchase decisions, scroll through the slideshow below.