Shifman pillow program debut extends luxury lineup

The luxury mattress maker builds the ticket for retailers with premium pillows made with natural materials

LAS VEGAS – Shifman Mattresses is introducing a new pillow program at the summer Las Vegas Market designed to help retail partners grow the average ticket and satisfy consumer demand for a luxurious sleep experience.

Shifman President Bill Hammer said, “Our new luxury pillows are a natural extension of the luxurious comfort and highest quality materials that are synonymous to the Shifman brand. It offers the discerning consumer an upgraded sleep experience with natural materials and overall wellness while giving our retail partners the perfect opportunity to satisfy needs in an additional product category.”

The new pillows immediately convey the luxurious style and quality of the brand and provides exceptional breathability for a cool night’s sleep. The program includes three distinct pillow styles — a 100% latex option, a premium white goose feather and down option, and a unique option of latex surrounded by white goose down. Each style is offered in Queen and King sizes with a retail price range of $169-$295 each. 

The luxury pillow program includes a Shifman branded display fixture, sample pillows, plus initial stock. Product for restock orders is immediately available for quick shipping. The pillows are assembled and packaged in the USA.

The new pillows will be featured in the Shifman Vegas showroom, C-1554, August 22-25, along with the upgraded American Heritage collection and the environmentally friendly Pure Comfort natural latex collection.

American Heritage offers an upgraded marketing program with enhanced style that Shifman Marketing Director Alison Minella said delivers one of the strongest luxury mattress programs available to regional and national retailers.

The American Heritage collection offers 10 quilted or hand-tufted models of two-sided construction, natural cotton comfort layers and individually wrapped coil system, and all models are compatible with adjustable bases. The collection is featured in most stores with queen set selling prices ranging from $1,799-$9,699.

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