Saatva, Bedding Industries of America announce merger

NEW BRUNSWICK, N.J. — Luxury e-commerce bedding resource Saatva and Bedding Industries of America have merged, formalizing what they have described as a long-standing partnership.

BIA, whose brands include Eastman House, Eclipse and Millbrook Beds, among others, has been the exclusive mattress supplier to Saatva since its inception in 2010.

In addition to mattresses, Saatva also sells other products for the bedroom including bed frames, benches and ottomans, lounge and swivel chairs, and rugs, to name several core categories.

Its bedding lineup includes hybrid innerspring and memory foam mattresses as well as youth and crib mattresses and pet beds. In addition, it sells pillows, sheets, duvets and comforters, blankets and quilts, and bedding bundles.

Ron Rudzin, Saatva chief executive officer, and Stuart Carlitz, BIA founder, said they are optimistic about the opportunities the merger will generate for the combined organization.  

Saatva, they noted, will benefit from a vertically integrated supply chain, while BIA can leverage Saatva resources to “better serve its brick-and-mortar retail customer base and strengthen its flagship Eclipse and Eastman House brands.”

Thomas Russell

Home News Now Editor-in-Chief Thomas Russell has covered the furniture industry for 25 years at various daily and weekly consumer and trade publications. He can be reached at and at 336-508-4616.

View all posts by Thomas Russell →

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our Newsletter for breaking news, special features and early access to all the industry stories that matter!

Sponsored By: