by Job Title: Director, CRM
Company: Conn’s HomePlus
Lolcation: The Woodlands, Texas
This person will be responsible for developing the strategy for promotional & lifecycle campaigns within our addressable channels including email, SMS, and direct mail, being a champion for innovation within the channels, customer segmentation and driving overall file health in terms of acquisition & retention. The position is a key stakeholder and a hands-on leader in driving the performance of the business and helping to fuel continued growth across our addressable channels.
Required Experience
- Bachelor’s degree in marketing, business, or other related field. Experience may be considered in lieu of a degree on a year for year basis
- 10+ years of hands-on experience with ESP and marketing technologies like Cheetah Digital, Responsys other enterprise level email platform
- 5+ years of experience managing mobile/SMS programs
- Prior experience in retail and ecommerce is required
- Demonstrated experience utilizing ecommerce and marketing tools such as Google Analytics
Read the full job listing for more information.
