Job Title: Email Marketing Manager
Company: Ashley Furniture
Location: Greater Tampa Bay area
Description: The Email Marketing Manager is responsible for developing and executing email initiatives in support of the company’s goals related to customer acquisition, retention, list growth and conversion. This position will manage the overall performance and effectiveness of the email marketing program by initiating campaigns, analyzing campaign data, making recommendations and planning next steps to improve results.
This person will also develop and implement a clear email marketing program, vision and strategy, to contact the right person at the right time in the right demographic and geography, to accomplish goals related to new customer acquisition and existing customer growth and retention. They will partner with a variety of teams to design and deploy emails and email templates that drive end users to take action, share and engage with email content, resulting in sales and conversion.
- 4 years’ experience managing direct response or email marketing campaigns, including strategy, implementation and analytics & reporting, managing a database of 500,000 or more contacts, Required
- Experience in a B2B or B2C marketing technology function win a high-volume ecommerce environment, preferably with a top 100 multi-channel retail, preferably furniture retail
- Advanced knowledge of a tier 1 email service provider; understanding of systems for deployments and reporting
- Knowledge of best practices for email creative/templates, segmentation, dynamic content, testing methodologies, deliverability, list growth, etc.