Job Title: Social & Digital Coordinator
Company: Caracole Home
Location: Greensboro/ Winston-Salem/High Point, North Carolina
Description: Caracole is seeking a talented individual to assist with its digital marketing initiatives, with a primary focus on social media to increase our brand awareness, social community, and sales efforts. The candidate should be a self-starter with the ability to follow directions, meet deadlines and thrive within a fast-paced, creative environment. They must have strong organizational and multitasking skills.
The person in this role will work together with the Digital Marketing Manager to develop, implement and manage social media strategy to align with key marketing strategies and objectives. They will execute a results-driven social media strategy while adhering to all brand standards and guidelines. In addition, they will track, analyze, and report on KPI’s via paid and organic social campaigns and manage the integrated marketing calendar for social channels.
Bachelors or Associates degree in Marketing, Communications, Business, or equivalent degree is required, and 2 to 4 years of social media/marketing experience in retail or consumer brands is preferred. The person in this role must also be proficient in Instagram, Facebook, Pinterest, Twitter, LinkedIn, etc. with adherence to best practices.