PRATO, Italy – Responding to the growing popularity of cannabidiol (CBD) as a route to a healthier lifestyle, leading bed products manufacturer Magniflex USA will unveil the CBD Serenity Pillow, a medium-comfort pillow whose cover is infused with CBD, at the upcoming Summer Las Vegas Market.
CBD is a material extracted from the cannabis plant and is known for its ability to provide both a sense of tranquility and relief from pain and stress, properties that encourage a deeper and more restful night’s sleep.
“Magniflex has always been at the forefront of bringing new products to market that improve overall health by enhancing everyone’s sleep,” said Billy Curtright, national sales manager for Magniflex USA. “With our new CBD Serenity Pillow, we will be delivering a product that offers the relaxing qualities of CBD in balms, oils and other home merchandise consumers have more recently been drawn to in a fantastic pillow.”
The CBD Serenity Pillow is made with a breathable and natural fiber which wicks away moisture, thus keeping the head, neck and shoulders cool and fresh during sleep. The interior of the pillow consists of Magniflex’s proprietary Memoform memory foam, which adapts to the weight of the head, neck and shoulders, thus further enhancing the comfort the pillow provides. The pillow is produced with the company’s Airyform technology, which inserts air holes in the core of the foam to provide perfect breathability and optimal dispersion of heat and moisture.
The CBD Serenity Pillow is another step for Magniflex in its strategy to position itself as a resource for a variety of sleep products. Earlier this year, the company launched an addition to its Superiore collection of pillows, the Deluxe Standard Soft, a plush-feel product that rounds out the collection’s other offerings, which have medium-firm and medium-soft feels. Magniflex also added a companion pillow to its GiNO mattress, introduced last year, with a cover consisting of a performance fabric infused with silver fibers.
Magniflex’s Las Vegas showroom is in building C, suite 1532 of the World Market Center. The Market is scheduled for Aug. 22-26.
Magniflex was founded nearly 60 years ago in a suburb of Florence, Italy, and today more than 35 million people in 99 countries sleep on Magniflex mattresses. Known as a world leader in quality, comfort and innovation, Magniflex was the first mattress company in the world to gain certifications from OEKO-TEX. The company’s central manufacturing facility produces up to 10,000 mattresses a day, many of which are exported to countries such as Japan, Spain, Germany, Russia, the United States and Canada. For more information, visit www.magniflex.com