IMC webinar tackles changing consumer preferences

ATLANTA / LAS VEGAS / HIGH POINT, N.C. – (April 13, 2021) – A new webinar presented by Las Vegas Market, Atlanta Market and IMC High Point Market explores the “why” and “how” of consumer behavior today and provides a road map for buyers and designers to source and sell the products their clients need now. “Reality Shifts: What Consumers Want and How They Want It” is a one-hour in-depth, CEU-certified presentation hosted by home furnishings industry expert Dawn Brinson on Wednesday, April 21, 2021.

“Finding the right product for customers is not just about trending color, material and style, it is finding the right merchandise for their lifestyles now,” explained Dorothy Belshaw, International Market Centers’ (IMC) chief marketing and customer officer. “Through this timely webinar we are preparing buyers with a high-level exploration of consumer behavior so they can make more informed buying decisions.”

Reality Shifts: What Consumers Want and How They Want It offers the latest research and anecdotal insights into how homeowners and other consumers have settled into new behaviors and preferences. Brinson will explain how buyers can use that information to market their products and services more effectively. The webinar will explore growing opportunities for designers and home and gift suppliers to connect with buyers with budgets ranging from affordable to affluent.

Brinson is vice president, strategic marketing for The Media Matters, marketing, public relations, brand strategy and advertising agency servicing the home furnishings industry. With more than 25 years of experience in a broad range of industries, she envisions and executes strategic campaigns that influence perception and drive success.

Reality Shifts: What Consumers Want and How They Want It is Wednesday, April 21 at 5:30 p.m. (EST)/2:30 p.m. (PST). Attendees will earn 1.0 CEU. For information and registration, visit

Registration is open now for Spring High Point Market, running June 5 – June 9, 2021, at; registration for Summer Atlanta Market, running July 13 – July 19, 2021, is open at Registration for Summer Las Vegas Market, Aug. 22 – Aug. 26, 2021, opens soon at

About International Market Centers: International Market Centers (IMC) serves as the center of commerce for the wholesale furniture, gift, home decor and apparel industries. With more than 20 million square feet of premium wholesale showroom space in High Point, N.C., Las Vegas and Atlanta, IMC has more than 60 years of relationships and experience creating scalable business platforms for wholesale commerce. With the launch of IMC’s Digital Innovations division and the Juniper suite of digital sales and marketing solutions and B2B ecommerce marketplace, IMC now provides the only omnichannel sales and marketing platform that seamlessly connects physical and digital wholesale commerce. For more information on IMC, visit

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