Eclipse International launches Natural Dreams and EmBrace latex mattress brands

NORTH BRUNSWICK, N.J. — Mattress manufacturer Eclipse International has launched  a proprietary, natural latex bedding line under the brand Natural Dreams Pure Talalay and is reintroducing its Pure Bliss line under new name EmBrace Pure Talalay.

Both are available for retailers to order now. The EmBrace intro replicates a line the company had been producing in partnership with Talalay Global, which filed for bankruptcy protection last year.

Natural Dreams, it said, is designed to fill the niche for an all-natural mattress line with GOTS-certified organic materials. The collection will be priced to retail from $1,999 to $7,999.

“There is strong demand for a 100% natural Talalay latex line that offers all-natural cotton and wool component,” Eclipse President and CEO Stuart Carlitz said in a release. “Our in-house research and development team has designed Natural Dreams to meet the demands of the discerning consumer who prefers a more natural product.

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Carlitz said Eclipse “harnessed best practices and input from our licensees and retailers,” during its years making the Pure Bliss line and from that experience and partner feedback, “ we’ve decided to develop our own latex brand and give retailers and consumers a selection of all-natural options at a range of prices for a complete merchandising package.”

Natural Dreams features 100% natural Talalay latex, GOTS-certified organic wool and organic cotton components and Eclipse’s Wave-Tech, a latex that offers surface modified technology sculpted with five zones to deliver more support for the hips, lower back, shoulders and other key pressure points, the company said.  Hybrid models featuring Talalay latex over innersprings will be introduced at lower price points from $1,499 to $1,799.

Eclipse has secured the EmBrace name from Knickerbocker for use with the new EmBrace Pure Talalay collection, an exact replica of the Pure Bliss line the company produced until earlier this year. For both new brands, Eclipse said it’s using a “brand standardized pricing” program — similar to MMAP pricing — to protect dealer margins and safeguard them from trans-shipping of product. 

EmBrace replaces the company’s Pure Bliss line of mattresses that was manufactured through an exclusive partnership between Eclipse International and Talalay Global since 2017.

“When Talalay Global filed for Chapter 11 bankruptcy protection last year, it set aside agreements and leases, including its Pure Bliss agreement with Eclipse International. Eclipse used the interim period of time to assess what its next steps in the category would be and decided to design and produce its own brand using its intellectual property,” the company said.

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