Napa Home & Garden “sharpens” e-commerce focus, strategy

By Cecile Corral

ATLANTA — Napa Home & Garden is supporting the ongoing growth of its e-commerce division with increased investments and a new appointment.

Kim Golden has been promoted to vice president of e-commerce and key account operations from her prior post as key accounts product manager – the latter which she held since September 2017 when she joined the home decor company.

Company founder and president KC Cunningham said the promotion is “hard-earned and well deserved.”

She continued: “Kim has been instrumental in developing new products for key accounts and establishing a solid key account team for Napa. She is an energetic leader and loves to be involved in all aspects of our business. We expect great things from her team, and the growth of our business under her leadership.”

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Crediting its specialty online retail partners with fueling demand, Napa Home & Garden’s e-commerce business division has been on a steady incline over the past five years.

This evolution is what prompted the company to develop, in advance of 2021, a new strategy that aims to “sharpen our focus to better serve retailers who have a strong e-commerce side to their business,” the company told HNN, adding that part of this is process is “to better understand which Napa products are best suited for e-commerce.”

As such, Napa is investing ample resources to support its current online presence as well as meet the demands of the business that e-commerce has consistently delivered. 

Golden elaborated: “We are always looking for ways to help all of our customers grow their business. It is no different with these key accounts that have come to rely on the brand power that Napa brings across several categories.”

Napa’s line spans decorative home, garden, floral and holiday products as well as candles and apparel. Headquartered here, the company also operates showrooms in Atlanta, Dallas and Las Vegas, and is represented by the Ivystone Group in the U.S. and by an international sales force.

Cecile Corral is a Home News Now staffer and editor-in-chief of Decor News Now launching in January. She can be reached at cecile@homenewsnow.com

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