by DUBUQUE, Iowa — Flexsteel will introduce a wide range of new products at the fall High Point Market, reflecting the company’s ongoing focus on comfort and meaningful innovation shaped by customer feedback.
Based on extensive consumer research, this market’s introductions span Flexsteel Wellness, Flexsteel Pulse, Latitudes, Statements and Made-to-Order, with products designed around what consumers want today: better comfort, wellness, personalization and entertainment, and coordinated design throughout the home. Flexsteel also supports retailers with marketing, merchandising and point-of-sale tools that bring these product stories to life on the retail floor in a turnkey manner.
Expanding the Flexsteel Wellness Platform
Flexsteel is building a wellness platform that supports consumers through every stage of life, rather than creating one collection of wellness products.
Built around the belief that comfort should do more than feel good, Flexsteel Wellness brings together products that help people care, recover, sleep and move with greater comfort throughout everyday life. The platform includes four pillars: Care through Embrace, Restore through Zen, Sleep through Zecliner, and Assist through Rise.
Mira and Esme introduce the Embrace brand, expanding Flexsteel Wellness into the new Care category with nursery gliders developed through extensive consumer research to support parents and caregivers during feeding, soothing and bonding. Made for Moments that Matter.
The Restore category adds Retreat to the lineup, along with new Haven sofa and loveseat options that bring wellness-inspired comfort to shared living spaces.
While Zecliner and Rise won’t introduce new products at this market, Flexsteel will showcase both collections’ top-performing SKUs and display enhanced marketing support. They’re focused on driving consumers to retail by highlighting products that meet their everyday needs.
To help retailers bring the Wellness story to life, Flexsteel is supporting the platform with branded wayfinding, signage and merchandising materials that were developed to intentionally communicate the experience and benefits, creating a more engaging in-store experience.
Technology That Enhances Everyday Living
More consumers are using the living room as their entertainment hub, creating demand for furniture that delivers both comfort and technology without compromising design. That insight is driving the introduction of Flexsteel’s latest Flexsteel Pulse and Latitudes.
Stratus is leading the expansion as the newest addition to the Pulse portfolio. Featuring Flexsteel’s most advanced immersive sound experience to date, Stratus combines integrated speakers, a surround-sound soundbar and enhanced sound technology to create immersive 4D realism that consumers can hear and feel — zero-gravity positioning, heat, massage and CloudLux cushioning complete the experience.
Flexsteel is also broadening its Latitudes, in-stock portfolio with the Jude, Edmond, Ledger and Hollis sofa groups; Wyatt and Brio swivel gliders; and Monty and Joyner accent chairs, giving retailers a broader assortment of seating solutions to quickly meet consumers’ demand with refined residential design.
Whole-Home Design Made Simpler
Flexsteel continues to grow its whole-home goods collection, debuting new bedroom and occasional pieces informed by research on how consumers shop for and select furniture.
Research shows that quality remains paramount, with consumers willing to invest more in furniture built to last. Simplicity is also highly valued — coordinated collections and matching sets eliminate the guesswork from room design, boosting consumer confidence when choosing pieces that work together.
Today’s shoppers often start their search online and then visit retailers to experience products in person. Statements support this cross-channel journey with unified product stories and marketing resources to help retailers communicate quality, design and value both online and on the retail floor.
At market, Flexsteel will introduce the Hadley, Ellington and Arden bedroom collections, as well as the Azalea, Serena and Horizon occasional collections. These additions further elevate Statements with quality craftsmanship, timeless design and functional pieces that simplify merchandising for retailers and help consumers create a cohesive home.
Competitive pricing and flexible fulfillment make it easier for retailers to meet consumer expectations, all while keeping the whole-home shopping experience straightforward and accessible.
Consumer-facing marketing and merchandising resources also help retailers communicate the quality and lifestyle benefits that resonate most with today’s shoppers, reinforcing Statements as the go-to solution for complete-room design.
Personalized Comfort, Simplified
Flexsteel is expanding its Made-to-Order upholstery collection with five new groups — Leland, Greer, Shiloh, Eloise and Roscoe—offering greater opportunities for personalized comfort and style on the retail floor.
This expansion is guided by extensive consumer research confirming that comfort and quality are top priorities for furniture buyers. Shoppers increasingly seek out furniture that reflects their personal preferences, but they value a thoughtfully curated selection of meaningful choices over an overwhelming array of options.
These insights led to the development of Comfort Choice, a three-level cushion program that lets consumers choose the feel that best matches their comfort preference: Soft, Balanced or Supportive — at no added cost. Consumer testing validated that each option provides a distinctly different sit, and straightforward naming makes it easy for shoppers to compare and choose on the retail floor.
At the heart of Comfort Choice is SixFlex, the next generation of Flexsteel’s iconic Blue Steel Spring technology. Building on more than a century of spring innovation, SixFlex delivers a redesigned comfort experience that responds 50% faster than Flexsteel’s current DualFlex Spring, creating a softer, more inviting initial sit. It also reduces breakover by about 30%, allowing the spring to conform better to the body while maintaining the durability, support and quality the Blue Steel Spring is known for.
By combining SixFlex with three distinct cushion feels, Comfort Choice empowers consumers to personalize not just the look but also the feel of their furniture. Paired with Flexsteel’s Made-to-Order fabric selection, this program delivers a tailored upholstery experience while keeping the decision-making process straightforward for both consumers and retailers.
Flexsteel’s October market introduction reflects the company’s continued commitment to designing products around the way consumers live today while equipping retailers with stronger merchandising stories, consumer-facing marketing and innovative solutions across every category.
Visit Flexsteel during fall High Point Market in IHFC Space C-601 to experience the complete fall product lineup. To schedule an appointment or request additional product information, contact marketing@flexsteel.com.
