by Company reports its best Q2 sequential growth since the 2nd quarter of 2020
BOSTON — Home furnishings retailer Wayfair reported an increase in revenues for its second quarter and first half ended June 30.
It also reported an increase in its net loss for both periods, despite an increase in active customers and average order value for both periods.
Net revenue for the quarter totaled $3.5 billion, up 7.5% from $3.3 billion the same period a year earlier.
U.S. net revenue was $3.1 billion, an increase of $251 million, or 8.7% year over year. International net revenue was $394 million, a decrease of $5 million, or 1.3% year over year.
It also reported a net loss of $1 million, or one cent per share compared with net income of $15 million, or 11 cents per share, the same period a year earlier.
Gross profit was $1.1 billion, or 30% of revenue, compared with $984 million, also 30% of revenue, last year. Operating income was $104 million compared with $17 million a year earlier.
SG&A expenses totaled $428 million, or 12.2% of revenue, in the second quarter, compared with $465 million, or 14.2% of revenue, last year.
“Q2 marked another strong quarter of share capture and top line momentum, with 7.5% net revenue growth fueled by momentum in orders, which were up by 6% for the period,” said Niraj Shah, Wayfair chief executive officer, co-founder and co-chairman. “We saw the best sequential growth we’ve seen in a Q2 since the second quarter of 2020. In fact, revenue growth in the U.S. was the best we’ve seen in the entire post-COVID period, with nearly 9% year-over-year revenue growth, continuing the high single digit share spread we’ve held since last fall.”
“We saw noteworthy outperformance from our specialty retail brands, which grew by nearly 20% in the second quarter and Perigold, which grew by more than 35%,” he added. “We are excited to see ramping growth in the Wayfair business and complementing that with outsized growth from our specialty and luxury brands, all building to why we expect to see even further acceleration as our numerous initiatives play out.”
For the first half, the company reported $6.5 billion in revenue, up 7.4% from $6 billion in the first half of last year. It reported a net loss of $106 million, or 81 cents per share, compared with a net loss of $98 million, or 77 cents per share, last year.
Gross profit was $1.9 billion, or 30% of revenue, compared with $1.8 billion, or 30.3% of revenue, last year. It reported operating profit of $93 million, compared with an operating loss of $105 million in the first half of last year.
SG&A expenses in the first half totaled $852 million, or 13.2% of revenue, compared with $894 million, or 14.9% of revenue, the same period last year.
Other highlights of its second-quarter results were as follows:
+ Active customers totaled 21.7 million as of June 30, up 3.3% year over year.
+ LTM net revenue per active customer was $596, up 4.2% year over year.
+ Orders per customer, measured as LTM orders delivered divided by active customers, was 1.89 for the second quarter of 2026, compared to 1.86 for the second quarter of 2025.
+ Orders delivered in the second quarter of 2026 were 10.6 million, up 6% year over year.
+ Repeat customers placed 80.2% of total orders delivered in the second quarter of 2026, compared to 80.7% in the second quarter of 2025.
+ Repeat customers placed 8.5 million orders in the second quarter of 2026, up 4.9% year over year.
+ Average order value was $332 in the second quarter of 2026, compared to $328 in the second quarter of 2025.
+ 64.1% of total orders delivered were placed via a mobile device in the second quarter of 2026, compared to 62.9% in the second quarter of 2025.
