by ACWORTH, Ga. — Jaipur Living, a global leader in rugs, textiles, and design-driven home furnishings, has named James Ashley as snior vice president of sales. Ashley joined the company in March and is leading Jaipur Living’s sales organization through its next phase of strategic growth, channel development, and customer engagement.
In this role, Ashley is responsible for leading the company’s sales strategy across key business channels, including interior design, furniture retail, contract hospitality, national accounts, and emerging growth opportunities. His focus includes strengthening the sales organization, building clearer channel strategies, improving field execution, expanding customer engagement, and aligning sales tools and support around the needs of Jaipur Living’s customers and partners.
Ashley brings more than 20 years of senior sales and marketing leadership experience in the home furnishings, lighting, outdoor furniture, and design industries. Prior to joining Jaipur Living, he held executive sales leadership roles at companies including Gabriella White, Eurofase Lighting, Hunter Fan Company, and ELK Home, where he led sales growth initiatives, channel expansion, sales team development, and business transformation efforts across multi-channel sales organizations.
“James brings a strong combination of sales leadership, channel strategy, and customer-focused execution to Jaipur Living,” said Asha Chaudhary, president and chief executive officer of Jaipur Living. “His experience building and leading high-performing sales teams will be an important asset as we continue to deepen relationships with designers, retailers, contract partners, and key accounts. He understands the importance of pairing strong business discipline with the values, craft, and human story that make Jaipur Living unique.”
Ashley’s appointment comes as Jaipur Living continues to invest in its sales organization, product storytelling, customer experience, and channel-specific growth strategies. The company is focused on creating stronger tools, clearer selling resources, and more intentional programs to support its partners across residential, retail, and commercial channels.
“Jaipur Living has a rare combination of product, purpose, craftsmanship, and growth opportunity,” Ashley said “The brand has a powerful story, a deep connection to artisans, and a tremendous opportunity to further support designers, retailers, and commercial partners with the tools and programs they need to grow. My focus is on building a more consistent, strategic, and customer-centered sales organization that helps our partners win while continuing to elevate the Jaipur Living brand.”
Ashley’s leadership will support Jaipur Living’s continued commitment to design innovation, artisan-made products, customer partnership, and strategic growth across the home furnishings and design trade.
