by DETROIT, Mich. — Regina Andrew Detroit has hired Heather Dumford director of creative content and marketing, a new position.
In this role, she will oversee the “continued development of the brand with a focus on storytelling and content creation.”
She reports to Chief Marketing Officer Neil MacKenzie and works in the company’s High Point office.
“Heather’s significant background with large home brands is one of the reasons we asked her to join the team,” MacKenzie said. “We want to leverage that experience, and the depth of her creative skills, to tell a more immersive story about the Regina Andrew brand to both the customer and the consumer.”
Dumford has more than 15 years of experience in the advertising agency world where she worked with global home improvement clients, most recently as creative director and before that creative director for Charlotte-based agency Wray Ward.
She also previously was a digital designer at Lowe’s Companies and before this was a senior art director at PureRed Integrated Marketing and also previously worked as a visual display artist at Anthropologie.
“Regina Andrew’s belief that ‘design should be timeless and products should be built to last’ struck a chord with me,” Dumford said. “I share a desire to cut through the disposable and create things that will last. I feel a responsibility to share RAD’s tale of passion for creating quality products and experiences that will enhance people’s lives and help them curate homes they are proud of.”
