by NILES, Ill. —The Midwest Furniture Club has confirmed the final details of this year’s Midwest Furniture Show.
According to Brent Jones, current president of the Midwest Club and a senior marketing specialist at Ashley Furniture, the two-day show will kick off September 18th and run from 8 am to 5 pm both on the 18th and 19th at the White Eagle Convention Center, here.
The Midwest Club, a chapter of the International Home Furnishings Association (IHFRA), has spearheaded the show for the past 17 years, and according to Jones, the show quickly sold out.
“With business conditions still unsettled, we are seeing a lot of retailers looking for ways to improve their business, Jones said, adding, “We have many returning vendors, like Ashley, Magic Sleep, MDA Rugs, and Casamode, that our dealers regularly come in to see, plus some new vendors that have never shown before.”
Allan Landau, who has been show coordinator for several years, added, “Lots of fresh new vendors at this show and we are preparing for 80 small to medium customers from northern Illinois, southern Wisconsin, and Indiana to attend.”
Noting that Renaissance Marketing, DOVR Media, and LendPro are this year’s sponsors, Landau said that this year’s show features 22 exhibitors of bedding, case goods and upholstery, with case goods and upholstery exhibitors being evenly represented.
In addition, the show has also attracted some exhibitors offering accessories, finance and digital solutions.
This year’s lineup of exhibitgors includes Artisan Design, Ashley Furniture, Balonia, Benchcraft, BrandSource, Chicago Mattress, Corsicana Mattress, Casamode, DOVR, Décor Guys, Flair Upholstery, Fusion Designs, Healthy Sleep, Iconic Pineapple, LendPro, Magic Sleep, MDA Rugs, Nationwide Marketing, New Classic, Ottomonson, ProtectAll, Renaissance, and Sleeptone.
Commenting on the purpose of the show, Geoff Weed, one of the founders of the Midwest Furniture Show, explained, “Our summer Las Vegas traffic was slower than usual from the Chicago area dealers. We hope that dealers will come by and see us at our show to pick up on new introductions from Las Vegas and spend a little time upgrading social media, and their online presence and gain promotional ideas for the end of 2024 into 2025.”
Anyone interested in attending or exhibiting can register at www.midwestfurnitureclub.com or contact Geoff Weed at 312.305.6421.
