by DAYTONA BEACH, Fla. — Ashley will open its newest retail store on Saturday, Aug. 17, in Daytona Beach, Florida. The new 61,057-square-foot showroom is located at 1270 Cornerstone Blvd.
Ashley will celebrate the grand opening with an event from 10 a.m. to 2 p.m. Aug. 17 at the new location. This public event will feature photo moments, a live DJ, face painting, light refreshments from local vendors, gift bags with Ashley swag, workshops and giveaway prizes drawn every hour. The first 50 guests in line will receive a free pair of Bose headphones, and one lucky winner will receive the grand prize: a RadRunner 2 Electric Utility Bike.
Free workshops open to consumers include creating your own pillow mist and custom candles with Posy Exchange. Visit https://www.eventbrite.com/o/ashley-65821305313 to sign up for the workshops and learn more about the event.
In honor of the new store opening and as part of its Beyond Home Promise, Ashley also has donated 50 mattresses to the Children’s Home Society of Florida through Hope to Dream, a nonprofit organization dedicated to ensuring every child has their own bed. Ashley’s Beyond Home Promise underscores its dedication to supporting the communities and causes it is most passionate about.
“We’re delighted to bring the exceptional Ashley shopping experience to the Daytona Beach community,” said Chris Wantlin, chief retail officer of Ashley Global Retail. “Our new store features a completely redesigned layout and an updated product selection, reflecting our recent rebranding efforts. This opening marks another step in our commitment to setting the standard for retail innovation across all Ashley locations nationwide.”
The interior layout includes the newest Ashley 7.0 store concept with what the company described as “a simplified, bright, open floor plan and fresh construction elements.” It also has a mattress gallery featuring Ashley Sleep, Tempur-Pedic and Purple mattresses to name a few core brands.
The showroom is presented in complete lifestyle vignettes that feature lighting, rugs and wall art. Product categories include bedroom, dining room, upholstery, leather, occasional tables, home office, youth bedroom, recliners, mattresses and accessories.
The Daytona Beach store will employ approximately 28 people. Store hours of operation will be Monday through Friday from 10 a.m. to 8 p.m., Saturday from 10 a.m. to 8 p.m., and Sunday from 11 a.m. to 7 p.m. EDT.
