Liberty Furniture names Patrick Lanier VP, sales

ATLANTA — Full-line furniture resource Liberty Furniture has named Patrick Lanier as its new vice president of sales.

Jonathan Cowles, executive vice president, said Liberty is pleased to welcome Lanier to the company, which was co-founded by Lanier’s grandfather, Russell Jacks.

Patrick Lanier

“Patrick’s deep-rooted connection to our company, combined with his extensive experience and proven track record in sales, makes him a natural fit for this role,” Cowles said. “He is not only a born salesman, but also a born leader. We are confident that under his leadership, our sales team will continue to thrive and achieve new milestones.”

After graduating college, Lanier began his career in the industry as a sales representative for the company. Lanier also has been a major account representative for Behold Home.

He reports to Jason Brian, chief executive officer.

“For more than a decade, Patrick demonstrated impressive sales acumen, expanding accounts in North and South Carolina,” the company said. “With generational ties to the company and an extensive background in the furniture industry, Patrick is poised to lead Liberty Furniture’s sales team to new heights.”

“I am honored and excited to take on the role of vice president of sales at Liberty Furniture,” Lanier said. “This company holds a special place in my heart, and I am committed to upholding its legacy while driving innovation and growth. I look forward to working with our talented sales team and leveraging our collective expertise to achieve new heights of success.”

Thomas Russell

Home News Now Editor-in-Chief Thomas Russell has covered the furniture industry for 25 years at various daily and weekly consumer and trade publications. He can be reached at and at 336-508-4616.

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