Bellini Modern Living names Kevin Greenblatt VP, sales

TORONTO – Upholstery and case goods resource Bellini Modern Living has named Kevin Greenblatt as its new vice president of sales.

He fills a position previously held by Jay Jerome, who recently left the company.

Kevin Greenblatt

Greenblatt has been a senior sales executive with several leading Italian furniture brands over the past 25 years, most recently as a sales executive with Calligaris. He also has been president of Greenblatt Associates, a sales management and consulting firm, for the past 14 years.

In addition, he established and ran his own leather warehouse program, Home Italia, in Miami for 10 years. During that period, he imported 100s of containers of sofas and sectionals from both China and Italy. Additionally, he has been a sales executive with Nicoletti & Calia.

In his new position, he reports to Hossein Azimi, chief executive officer at Bellini Modern Living.

“Kevin’s extensive experience and profound understanding of the Italian furniture landscape positions him as a catalyst for innovation and growth for Bellini,” Azimi said. “His leadership qualities and industry knowledge are invaluable assets that will undoubtedly propel us towards sustained growth.”

Greenblatt said he looks forward to his new role in the industry.

“Bellini is a brand known for its innovative and exceptional furniture,” he said of the Italian-made line. “There is so much interest in Italian-produced, exceptionally designed programs from dealers right now. We have a unique opportunity in the marketplace right now and I will be vigilant in seeing that we expand and grow our footprint with them.”

Thomas Russell

Home News Now Editor-in-Chief Thomas Russell has covered the furniture industry for 25 years at various daily and weekly consumer and trade publications. He can be reached at and at 336-508-4616.

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