PLANTATION, Fla. — GhostBed, an online mattress retailer and manufacturer of boxed beds, has named Craig Leffew its new director of sales for the United States, a new position. Leffew will spearhead the company’s strategic sales initiatives across the United States, aiming to further solidify GhostBed’s position in the sleep products realm.
Leffew brings two decades of sales experience in the home furnishings and mattress industries. He started at Kingsdown, then moved to Tempur+Sealy, where after six years, was promoted to a senior territory sales manager.
He reports to Alan Hirschhorn, executive vice president.
“Craig’s experience in our industry makes him a key asset to retailers looking to maximize sales on their floors,” Hirschhorn said. “His experience aligns so well with our performance bedding products and he is already having terrific success representing our brand.”
“The GhostBed name is synonymous with innovation and comfort, and I’m eager to contribute to the mission of providing consumers with their most comfortable and rejuvenating sleep,” said Leffew. “With an impressive range of products that cater to a diverse range of sleeping preferences, including the acclaimed Venus Williams line, the groundbreaking Ghost Massage Mattress Powered by Cozzia, the cooling GhostBed Luxe, and more, I’m thrilled about the company’s future. I look forward to participating in its continued growth and success.”