In the latest episode of The Last Word, Editor-at-Large Ray Allegrezza chats with advertising and marketing guru Lance Hannish.
Decades ago, Hannish, co-founding partner at CNA | Sophis Integrated Marketing Innovations, predicted that screens of all types would be the primary vehicle advertisers would use to reach consumers.
In this episode, Allegrezza circles back with Hannish to get his views on the industry, messaging, marketing and much more. In the end, he says the importance of screens is not about the screen itself, but the customer who’s watching and how they engage with this technology.
To view the interview, click on the video link below.