LC Direct launches Direct Dining program

HIGH POINT — Building on its strong reputation as a manufacturing resource for retailers, LC Direct has launched a new Direct Dining program. Designed to offer maximum flexibility, the program gives retailers freedom to mix and match from its 12 collections with no minimums. All of the pieces are priced to fit the consumer’s sweet spot, and all orders ship in 14 days.

“Direct Dining gives retailers all of the value associated with buying factory-direct while removing all of the obstacles,” said LC Direct President and CEO Randy Chrisley. “With no minimum orders, you don’t have to carry a lot of inventory. And unlimited mixing makes this program incredibly easy to flow. It will give Top 100 retailers the flexibility required to run an efficient operation; plus, it opens up the benefits of container direct purchasing to smaller retailers.”

The Contessa dining group, which includes this server, is part of LC Direct’s Direct Dining program.

This program was made possible by significant investments in process improvements and infrastructure by the company. “Our factory in Bangladesh specializes in dining room furniture,” Chrisley said. “At that facility, we have implemented improvements in our production processes, our finishing capabilities, and in quality control. Beyond that, we built a new, climate-controlled warehouse that allows us to keep everything in stock and ready to go so that our customers can keep their inventory levels low.”

“The 12 collections cover a full spectrum of styles,” said product designer Melanie Golombisky, from familiar silhouettes that are always strong sellers to some fresh, unique designs to liven up your merchandising mix. Plus, we offer a broad range of finishes to give consumers freedom for personal expression. And every piece, in every style and finish, is designed to retail for $1,299-$1,499.”

The program is launching at the spring High Point Market this week.

“We invite any retailer who wants great pricing, unlimited mixing and matching, and 14-day shipping — all with no minimums, to come by and talk with us about Dining Direct,” said Chrisley. The company’s showroom is located 126 S. Centennial St., just steps away from Red Line Shuttle Stop 15 as well as Green Line Shuttle Stop 2.

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