Legends Furniture rebrands as Legends Home

The change reflects the company’s transition from a wood furniture to a full-line resource that also offers upholstery, accent furniture and bedding

TOLLESON, Ariz.  — Marking a strategic evolution into a full-line resource for case goods, upholstery and bedding, Legends Furniture is rebranding itself as Legends Home in time for the April High Point Market.

Formed in 1990, the company has long been known for its line of wood furniture that includes home office, home entertainment and occasional furniture and accents as well as bedroom and dining room furniture.

Much of its wood mix is made domestically at its Phoenix-area plant, including home office, home entertainment and occasional. It also produces a line of bedroom and dining room, home entertainment, home office, accent furniture and occasional furniture in Vietnam.

The manufacturer more recently has launched stationary upholstery that is produced in its Vietnam factory, a vertically integrated plant that also produces its own foam and frames.

Legends Furniture showed the Fusion bedroom at the January Las Vegas Market.

The company’s Remedy Sleep bedding line is produced domestically and includes a full lineup of copper-infused memory foam and copper-infused air foam and gel hybrid mattresses. And it introduced flex-head mattresses at the January Las Vegas Market.

The company also is entering other categories that include motion upholstery and adjustable bed bases.

At the spring market, the company said, it is offering a mixed container program that will allow customers to pick and choose from a large selection of imported products from Vietnam, featuring low minimums per item. Dealers can learn more about the program and see the company’s broad mix of product offerings in its new 30,000-square-foot showroom in Space 308 of Plaza Suites.

“This is going to be a game changer for us,” said Chris Dockter, president and chief executive officer.

Thomas Russell

Home News Now Editor-in-Chief Thomas Russell has covered the furniture industry for 25 years at various daily and weekly consumer and trade publications. He can be reached at tom@homenewsnow.com and at 336-508-4616.

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