Broad River Retail expanding to Salisbury, N.C., with Ashley store, outlet

FORT MILL, S.C. — Broad River Retail, one of the largest and fastest-growing independently owned and operated Ashley Store licensees, has begun construction on its 32nd Ashley store in Salisbury, North Carolina. This two-in one concept store will include an Ashley store and an Ashley outlet under one roof. 

“This is a monumental moment for Broad River Retail,” said Charlie Malouf, president and chief executive officer. “We’re beyond excited to begin BRR’s largest redevelopment project to date. This is a multimillion-dollar investment in the Salisbury community. We’ve wanted an Ashley location in this area for a long time, and this new store will allow us to supply our assortment of furniture and sleep products for years to come.”  

The 45,000-square-foot dual-concept Ashley will be located at 815 E. Innes St. in  Salisbury, within the Innes Street Station shopping center. The store will occupy a  portion of the former Kmart.  

“With great accessibility to I-85, we are in a prime location to provide the northwest Charlotte region with the best home furnishings shopping experience in the industry,” said Manny Rodrigues, chief operating officer. “We are excited to  transform this site into a premier shopping destination for our customers across Rowan County. The project will include massive improvements to the overall structure  of the building and upgrades to the exterior. In association with our partners at  Ashley, this Salisbury, North Carolina, location will include our latest 7.0 store  design.” 

“This store will be a unique concept for the market and a great way to represent Ashley,” Malouf said. “There will be something for everyone. For someone who wants  to furnish an entire home and wants it delivered, or someone who wants two or three pieces, we’ve got them. The store will also feature great take-home products.”

Broad River Retail is in the process of revitalizing the space and providing a new façade, roof, HVAC unit and parking lot. BRR is working in collaboration with Luttman Architecture to prepare for the opening of this store 

Broad River Retail also owns and operates nearby Ashley stores in Albemarle, Kannapolis, Mooresville and University City. The 2-in-1 store is BRR’s seventh dual concept, with the others located in: 

• Anderson, South Carolina 

• Augusta, Georgia 

• Four Oaks, North Carolina 

• Spartanburg, South Carolina 

• Wilson, North Carolina 

• University City, North Carolina 

A soft opening for the store is expected in spring 2023. 

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