HIGH POINT — On tap this High Point Market, John Thomas Furniture, Whitewood Industries’ finished furniture division and Select custom finish program, is expanding its solid wood bedroom segment with both quick-ship and custom options.
The company, which currently offers five bedroom collections — four of which are offered in stock and custom options, the other in a stocked finish only — is introducing another full collection, as well as adding multiple finishes and styles to its current collections, including the best-selling Cottage collection.
Known for years as a leader in dining, John Thomas Furniture has focused the past seven years on expanding its offering to a more whole-home approach and made bedroom a core focus in its lineup.
According to Bryan Sprinkles, vice president of sales and marketing, buyers — post skyrocketing pandemic sales — are coming to Market looking for new goods that are available quickly, customizable and have a strong value proposition.
“We continue to hear from retail partners that the special order segment continues to grow even when the selling field has tapered off to prepandemic levels,” said Sprinkles. “Couple that with the lack of solid wood programs available where shoppers can choose a stocked, readily available bedroom suite, or opt to customize a suite, and our program becomes very relevant at retail.”
Price points for a three-piece stock prefinished suite (queen bed, nightstand, dresser) start at $875 wholesale, while the same suite in Select (custom) starts at $1,200, with lead times of two weeks for prefinished and eight weeks for custom goods. Introductions will be available as early as January 2023.
The introductions can be viewed at the company’s 215 S. Main St. showroom during the October High Point Market.