Director E-commerce Site Merchandising, Ashley Furniture

Job Title: Director E-commerce Site Merchandising

Company: Ashley Furniture Industries

Location: Greater Tampa Bay Area, Florida

Description: Ashley Furniture is looking for a Director of Site Merchandising to be responsible for developing business strategies and assortment plans to maximize the company’s brand, online conversion rate, customer experience, sales and profits and the company’s e-commerce platform while ensuring consistencies across channels (e-commerce and brick-and-mortar stores). This position drives sales efforts by optimizing web furniture and home décor merchandise mix, delivering a best-in-class furniture and home décor online shopping experience, capturing site merchandising analytics and sales day to optimize performance, while delivering on the sales plan for select categories.

This person will establish functional policies and makes tactical decisions, within the overall strategic direction, with top management guidance and solve complex technical or strategic problems. In addition, they will appliy technology or business approaches in new ways, and develop and recommend new alternatives.


  • 10 years’ experience in e-commerce merchandising, preferably in Home Furnishings, for a major retail brand is required
  • Demonstrated results in driving B2C sales through digital merchandising mix strategy and implementation
  • Experience in developing frameworks to analyze and report on e-commerce merchandising performance
  • Supervisory/Management experience Supervisory/Management experience
  • Bachelor’s Degree in Business Administration, Marketing or related field or equivalent work experience is required

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