by Job Title: Marketing Manager – Direct Mail and Catalog
Company: Ashley Furntiure
Location: Tampa, Florida
Description: Ashley Furniture is searching for a Marketing Manager, Direct Mail & Catalog to become an integral member of the team that develops and manages the local and national direct mail and catalog program, including vendor management and related initiatives. This position is responsible for developing direct mail strategies that drive repeat sales and acquire new customers. This involves collaboration across the organization to ensure that each campaign is properly supported to ensure success.
The person in this role will develop a direct mail marketing strategy for customers and prospects to drive incremental sales and customer list growth within corporate markets. They will also develop a targeting strategy for catalog and direct mail program in partnership with a direct mail vendor.
In addition, they will provide competitive analysis and establish testing strategies to continuously improve KPIs, report out on results of previous campaigns and establish optimizations for future campaigns, and partner with the brand team to support seasonal campaigns and drive category sales through direct mail initiatives and catalog.
Five years of experience in direct mail/catalog is required, as is a Bachelor Degree in Marketing or related field or equivalent work experience.
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