SANTA BARBARA, Calif. — Ergomotion, a leader in adjustable bed base design and manufacturing, has hired Mitch Willingham as the new vice president of global sales.
He succeeds Gui Peres, who was promoted to president of Ergomotion’s Wellness Division. Willingham will be responsible for Ergomotion’s continued move into the wellness-technology market through innovative, state-of-the-art sleeping solutions designed to improve customer’s quality of life and sleep, the company said. He brings nearly 20 years of strategic retail, manufacturing, and leadership experience in the international bedding industry to his new role and has a track record of developing and implementing strategic budgeting, merchandising, marketing, and supply chain objectives for premier mattress manufacturers, the company said.
“Ergomotion has seen some tremendous growth in the past year, and I hope to continue to build on those successes with our products and partners,” Willingham said in a statement.
Peres, in his new role, is charged with indentifying new consumer segments and developing solutions to benefit active, wellness-focused consumers. He has been a key growth driver for the company and has been instrumental in leading a successful sales team, the company said, adding, “With his focus shifting to a new business unit, he will be able to launch and lead solutions that will allow for the wellness community to reach their goals.”
“I’m eager to drive Ergomotion forward and focus on ways to continue to elevate the brand, its products and our partners,” said Peres. “We continue to stay committed and engaged with our innovative designs, and I’m thrilled to be leading thoughtful solutions that are specifically tailored to our customers.”
Ergomotion Chief Operating Officer Johnny Griggs said, “Willingham and Peres bring valuable insight to the Ergomotion team and will help our continued growth within the category and beyond.
“The landscape of the adjustable bed base has changed greatly over the past five years, and our executive leadership team will advance our vision and groundbreaking products.”