Shifman honors 4 retail partners

The Paul Rich & Sons team, including Tom and Pam Rich in back.

NEWARK, N.J. — Luxury mattress manufacturer Shifman Mattresses has honored four retail partners for sales growth and perseverance through a year of pandemic challenges.

Honorees for top sales performance for 2020 are Platinum Achievement Award winners Paul Rich & Sons of Pittsfield, Mass., and Brielle Furniture of Sea Girt, N.J.; Gold Achievement honoree Bragg’s of Huntsville (Ala.); and Silver award recipient Willis Furniture & Mattress of Virginia Beach, Va. This is the first year two retailers earned the annual Platinum honor.

“Always a distinct pleasure to recognize our retail partners, this year is particularly gratifying because we know how challenging it was professionally and personally to not only survive but, for these retailers, thrive through Covid shutdowns and unpredictability,” Shifman President Bill Hammer. said in a release.

“This year’s class of retailers created their success through their continued commitment to promote the benefits of the Shifman brand and desire to satisfy customers by providing unparalleled comfort and quality.”

Shifman’s Lisa Frey, front left, Mike Hammer and Bill Hammer with the Brielle Furniture team

Paul Rich & Sons and Brielle Furniture are long-time Shifman partners, and both saw year-over-year revenue growth with the brand of more than 30%. Both retailers “leaned into aggressive promotion of the bedding category” supported by healthy sleep messaging and the Shifman brand value, according to Lisa Frey, Shifman national sales director.

Gold Achievement honoree Bragg’s of Huntsville generated 20% growth over the past year. The fourth-generation led Willis Furniture & Mattress saw 11% growth with the brand.

In the release Brielle owner Ed Christiansen said the relationship between the retailer and Shifman is “like we’re family.”

“Through the pandemic, we needed mattresses and it was a big order. Shifman got them for us, and it kept us going. It’s all of us together, and you’re only as good as the people you have around you.”

For additional retailer comments and more, see the full release here.

The Bragg’s of Huntsville team with Shifman’s Joe Pusateri
The Willis team, including owner Ben Willis (holding award) with Shifman’s Joe Pusateri

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