by LENOIR – Patrick Lanier has joined Bernhardt as vice president of sales for residential case goods. He reports to Neill Robinson, Bernhardt’s Executive Vice President and General Manager of Residential Casegoods. Lanier’s role will be to oversee the division’s sales efforts and strategy to grow revenue.
Lanier has 15 years of experience in the furniture business and was most recently Vice President of Sales, Ecommerce and Marketing for Liberty Furniture. He had a long career at Liberty where he also worked as a sales representative in the company co-founded by his grandfather.
“Patrick has a strong track record for building revenue and growth and we look forward to seeing his impact on Bernhardt’s residential sales. We’ve built an incredible leadership team in the casegoods division, and I know Patrick will be a terrific addition,” Robinson said.
“Bernhardt is at heart a family company. Patrick has that experience with what it means to be part of a furniture family, which is so important,” said President and CEO Alex Bernhardt Jr. “More importantly, he also has the expertise, relationships and strong vision that we value in our Bernhardt team members. He’s already hitting the ground running and we look forward to working with him to grow our residential business.”
Lanier said, “I can’t overstate how excited I am about this opportunity. A company with roots going back to 1889 has earned its place in this industry. That kind of longevity is built on integrity, best in class product and people, and a relentless commitment to excellence. I’m genuinely eager to contribute to the next chapter of something truly special.”
Headquartered in Lenoir, NC, Bernhardt is a luxury heritage brand that has long been associated with iconic furniture design. Founded in 1889 by John Mathias Bernhardt, the company’s history began over 137 years ago. Today, Bernhardt continues that legacy with a passion for inspired design. Led by the family’s 4th generation, Bernhardt has grown into one of the country’s largest family-owned furniture companies and a leading global furniture manufacturer. Characterized by the use of uniquely beautiful materials and an elevated design aesthetic, Bernhardt furnishings are instantly recognizable. They can be found in beautiful homes, hotels, offices, universities, and other fine properties worldwide.
