by Manufacturer also has moved to a new showroom in 200 Steele
BERKELEY SPRINGS, W.Va. — Case goods manufacturer Gat Creek is showing in a new space at market this week that is showcasing an extension of its wood product line in solid white oak.
The company has moved from its 2,500-square-foot space at 311 N. Hamilton and is showing in a similar amount of space in Space 308 of 200 Steele.
The company introduced the wood species last market to diversify its looks and finishes in bedroom, dining and occasional furniture. The showroom continues to showcase its capabilities in solid wood, including white oak in lighter finishes.
“People are gravitating to earthy light finishes that we can do with white oak,” CEO Gat Caperton told Home News Now. “That has been exciting. That started last market, and we really have gotten deep in it now.”
This market, a big focus is on occasional featuring roughly a dozen new tables developed in partnership with designer Bruce Hirschhaut.
“We are enthusiastic about the market,” Caperton said. “We are bringing in a whole bunch of the white oak that we have been doing and having so much fun with. We also are at the first stage of really trying to expand our occasional collection.”
The company already offers occasional furniture including cocktail tables, side tables and consoles along with tables with shelf and drawer storage. It also offers accent tables, bookcases and media storage cabinets with drawer and door storage.
This market, it is offering several new designs, including long oval, or surfboard-shaped tables, and other oval-shaped cocktail tables, all shown in light and light weathered oak finishes.
The expansion of the line also comes at a time when demand has increased for domestic alternatives to Asia, which continues to be burdened by tariffs.
“We have gotten more and more calls for occasional furniture,” Caperton said, noting that the industry has operated under the premise that most occasional has come from Asia. “And that was probably the case 10 years ago, but today people are looking for more variety. They are looking for different shapes and sizes and the ability to customize, and you can’t really do that out of Asia very well. So we are going to try to do more and more stuff with occasional. Occasional also fits well into the factory. … It is very efficient; it moves through the factory well.”
The company is also adding to its line of solid white oak dining tables with two new models: One is a 6-foot-long fixed-top table, and the other extends from 6 to 8 feet with a self-storing leaf. Both also have narrow widths of 32 inches compared to a more typical 42 inches wide.
Caperton said the dimensions are well suited for condos and other living spaces with long, narrow dining areas.
”We are trying to have some options for that type of space, and just in general we love narrow tables,” he added. “They are more social and fun anyway.”
