by The introductions mainly cover dining, upholstery, youth furniture and bedding
LAS VEGAS — At this week’s Las Vegas Market, Furniture of America is launching 300 brand-new SKUs across several new collections spanning youth furniture and bedding, plus offerings in dining and upholstery that feature upper-end looks at value pricing.
Many of the introductions, primarily in dining and upholstery, fall within FOA’s Premier Product Program, which the company described as “giving select dealers access to elevated collections, enhanced merchandising support, and new opportunities to differentiate themselves in today’s competitive marketplace.”
“The Premier Product Program is at a midprice point with high-end designs and features,” said Annabelle Go-Eisler, corporate national sales manager. “We are continually adding to this collection with what the market needs.”
She said the program was first launched at the January Las Vegas Market and had great success. The company expanded the collection to offer a sense of newness for those attending market.
“We will be continually adding to this collection,” she said.
The company also is launching its D-Nice DreamStage Collection — a youth loft bed and creative workspace inspired by legendary DJ D-Nice’s story of growing up without having his own creative space. Go-Eisler noted it is “designed to encourage creativity, studying and self-expression for the next generation.”
Finally, the company is showing its new Bre Tiesi Mattress collection — a new premium mattress line created in collaboration with Bre Tiesi, star of Selling Sunset. It offers three luxury models “that combine California-inspired design with premium comfort at an attainable price point.”
The company said that the new product already has been produced and has either arrived in its various warehouses around the U.S. or is on its way from Asia, expected to hit retail in 30 days. Retailers also can buy product container-direct as they determine it is working and is thus a good fit for their floors, warranting higher volume purchases.
This along with inline product representing the company’s bestselling collections can be seen at the company’s showroom in Building B, Space 1168. The flyer at right states the times and dates the celebrities will be in the Furniture of America showroom.
