by DUBUQUE, Iowa — As consumer expectations continue to evolve around comfort, function and the in-home experience, Flexsteel is positioning its Las Vegas Market introductions around a clear theme: performance-driven products that align with how people live today.
The summer lineup spans custom upholstery, motion, case goods and wellness seating. Throughout the assortment, the focus remains on solving real consumer challenges through thoughtful design, integrated technology and expanded style versatility.
Wellness Portfolio Builds on Zecliner Momentum
Flexsteel continues to build momentum in the wellness category with the Flexsteel | Wellness lineup, now organized into three pillars: Restore, Sleep and Assist, reflecting a shift toward furniture that supports recovery, rest and mobility.
Restore. Designed to help the body reset, the Restore category transforms everyday relaxation into meaningful recovery. The collection includes Flexsteel Zen recliners, Cove and Haven, combining heat, massage, ventilation, ergonomic positioning and premium materials to deliver restorative comfort in sophisticated residential designs.
Sleep. In Sleep, Flexsteel introduces the Zecliner Model 4+, building on the collection’s proven wellness technologies with integrated storage, wireless charging and added convenience features. The introduction also includes a new cover, Toast, a warm-neutral performance fabric designed to complement today’s interiors.
Assist. The Assist category supports greater mobility and independence through residentially styled lift chairs that blend seamlessly into the home. Flexsteel Rise collection welcomes new introductions Breeze, Rivo and Vesper to offer solutions ranging from essential lift functionality to premium comfort with heat, massage, ventilation and advanced convenience features, providing confidence and support without a clinical appearance.
Immersive Technology Moves Further Into Motion Upholstery
Flexsteel is also expanding its innovation in motion upholstery with Flexsteel Pulse, its built-in immersive sound system that combines theater-quality audio with synchronized vibration, integrated directly into the furniture. The new Rush motion group joins it’s counterparts Sense & Vibe, showcasing the full Pulse experience, pairing immersive sound with heat, massage, ventilation and app-based controls in a theater-inspired seating solution designed for today’s entertainment-focused living spaces.
Motion and Modular Upholstery Expand With Function-First Design
Flexsteel is also expanding its broader motion assortment with a focus on function-driven design. New motion groups Argo and Walker offer triple-power operation, zero-gravity positioning and concealed convenience features. Walker blends integrated technology with expressive color and tailored silhouettes, while Argo brings modular flexibility and hidden functionality to the Big & Tall category.
In modular and sectional seating, a key growth area, the Sola modular and Warren sectional deliver configurable layouts, integrated technology and hidden features. Sola pairs contemporary, European-inspired design with on-trend covers on a versatile modular platform.
Custom Upholstery Centers on Personalization and Everyday Performance
In domestic upholstery, Flexsteel is leaning into its made-to-order capabilities, delivering customization quickly and consistently. The Gable sofa group combines a proven frame with full customization, ergonomic support, and heat and massage. The Ria stationary sofa group takes a design-first approach, delivering a tailored, elevated look with customizable details. Together, the collections give consumers the ability to personalize their furniture choices while relying on dependable Flexsteel quality.
Designed Around How Consumers Live Now
Flexsteel’s Las Vegas showcase emphasizes a unified vision: blending comfort, technology and design to address how people actually live today. From customizable upholstery and modular seating to wellness and entertainment features, the assortment mirrors a consumer who spends more time at home, relies on multifunctional spaces and expects higher performance from every piece of furniture.
For retailers, the product strategy enables a cohesive selling story centered on comfort, functionality and enduring value. And it is coupled with omnichannel support from intriguing in-store point-of-sale to turnkey social and image content.
Flexsteel will showcase its lineup at Las Vegas Market, July 26-30, in World Market Center, Space A554. To schedule an appointment or request product information, contact marketing@flexsteel.com.
