by NORTHPORT, Fla. – Lineage Collections, the parent company of Sea Winds, Lux Lighting and Finn & Louise, has hired Hannah Grisack as director of marketing, AI and retailer support, a new position.
In this position, the company said, she will develop executive marketing strategies aimed at helping to drive customers into the stores of Lineage Collections’ retail partners.
A graduate of Wake Forest University with degrees in marketing and communications, and a minor in entrepreneurship, she began her career at a venture-backed startup as a growth marketer, where the company said she specialized in “scaling paid acquisition channels, optimizing conversion funnels and leveraging data-driven insights to accelerate business growth.”
“With extensive experience in social media management, customer experience and analytics, Hannah brings a well-rounded approach to marketing and brand expansion,” the company said. “Her expertise will be instrumental in enhancing Lineage Collections’ reach, strengthening relationships with retail partners and unlocking new opportunities for measurable success.”
She reports to the management team at Lineage, including Justin Jeangerard, chief executive officer, Sergio Nicipurenko, vice president of product, and Christopher De Lisa, president.
“We are incredibly excited to welcome Hannah to our team,” De Lisa said. “Her background in growth marketing and strategic brand development aligns perfectly with our mission to support our retail partners and elevate the customer experience. We are confident that Hannah’s leadership and expertise will be a driving force behind our continued growth.”
