BASSETT, Va. — Bassett Furniture Industries has hired Tony Chivari as senior vice president and chief marketing officer, a new position.

He comes to the company from Whimsical Gifts, where he served as chief executive officer for just over four years. Before that he was senior vice president, enterprise marketing and customer insights at 1-800 Flowers.com and also was president and chief executive officer at Gem Shopping Network.
He also senior vice president and general manager, direct business at Things Remembered and was senior vice president and e-commerce and general manager and also vice president, marketing at Spiegel.
He also previously held marketing positions at The Mark Travel Corporation, First USA Bank and Ward’s Natural Science.
Chivari reports to Rob Spilman, chairman and chief executive officer.
“We are very excited to welcome Tony to the Bassett team as we continue our journey to become a national omni-channel provider of beautifully designed home furnishings,” Spilman said. “Tony has worked with our digital marketing and e-commerce organization for most of 2024 as a consultant and we mutually concluded that the opportunity to grow Bassett’s business would be better served by Tony becoming a full-time member of our team.”
“In addition to the good work already underway on the digital front, Tony will lead a comprehensive review of our brand strategy across all media where we market our broad range of transactional and custom-designed products,” Spilman added. “We are excited by the progress that we have made this year and believe that Tony’s leadership will place the Bassett brand on a path to future growth.”