Hooker Furnishings promotes Bobby Jones to VP, Hooker Upholstery

MARTINSVILLE, Va.Hooker Furnishings has promoted Bobby Jones to vice president of Hooker Upholstery, a new position. In this expanded role, he will be responsible for overseeing merchandising, product development and overall strategic direction for the Hooker Upholstery division.

The brand was previously managed by Jenni Jungers, the company’s former executive vice president of merchandising for Hooker Upholstery, who was recently hired by Liberty Furniture as vice president of product development.

Bobby Jones

With more than four years at Hooker Furnishings and more than 13 years in the furniture industry, the company said that “Jones has played a crucial role in creating successful upholstered seating collections that resonate with consumers. His innovative approach has led to the development of on-trend products and a strong selection of fabrics and leathers that align with market demands.”

In his new role, Jones will report to Jeff Behmer, executive vice president of merchandising for Hooker Branded.

“Bobby’s deep understanding of the market and his proven track record in the upholstered seating category will be invaluable as we continue to grow our import upholstery offerings and position our company as a more integrated whole-home and consumer-centric resource,” Behmer said. “His ability to anticipate market trends and deliver products that resonate with consumers is remarkable and we are looking forward to his continued impact on the success of Hooker Furnishings.”

“I’m incredibly excited to take on this new role and be part of a team that’s committed to driving the future growth of Hooker Upholstery,” Jones said. “Our new strategy offers a tremendous opportunity to collaborate across all our divisions to deliver even more thoughtful, innovative designs for our customers. As a team, we’re ready to embrace the challenge and take our business — and our customer experience — to new heights.”

Jones earned his bachelor’s degree in business administration, management and operations from the University of Alabama and has built a distinguished career with more than 13 years of experience in the furniture industry, including key merchandising leadership roles at Klaussner Furniture.

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