The Dufresne Group opens new Ashley store in Toronto

TORONTO, Ontario – On Saturday, February 10, The Dufresne Group held a grand opening and ribbon cutting of its new 28,000- square-foot Ashley showroom at 1602 The Queensway, Toronto, Canada.

The Dufresne Group owns 38 additional Ashley stores in Canada, and this store is the licensee’s 19th Ashley store in the province of Ontario. The Etobicoke store will employ about 28 people. Ashley has more than 1,125 locations worldwide.

“We are honored to bring Ashley to Etobicoke,” said Kevin Hook, president, president, The Dufresne Group, Ashley Canada. “This new store allows us to be closer to our customers and provide a world class experience to our guests. Ashley is a brand name that people have come to trust. This trust has led to its growth into the number one selling furniture store brand in the world.”

The store’s interior architectural design includes the newest Ashley 7.0 store concept with a customer friendly layout that showcases the Ashley furniture line, including a bright and open floor plan. The store also showcases the newest mattress gallery featuring Ashley Sleep, Tempur-Pedic, Sealy and Stearns and Foster mattresses.

It features complete lifestyle vignettes, featuring details such as lighting, rugs, and wall art. Product categories include bedroom, dining room, upholstery, leather, occasional tables, home office, youth bedroom, recliners, mattresses and accessories. Technology enhances the environment, incorporating various elements to improve the customer shopping experience.

The Dufresne Group celebrated the new store with an open-to-the-public grand opening event from 10 a.m. to 4 p.m. Saturday, February 10. The free event included a ribbon-cutting ceremony, a winter candle bar and soap-making workshop hosted by Let’s Make It, a coffee cart, and a pretzel and donut wall, among other festivities.

And through an ongoing partnership with Mamas for Mamas, Ashley hosted a winter clothing drive during the event to collect warm weather clothes and footwear for families in need.

The new showroom is open Monday through Friday 10:00 a.m. to 9:00 p.m., Saturday 10:00 a.m. to 6:00 p.m. and Sunday 11:00 a.m. to 6:00 p.m.

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