Ashley celebrates Super Bowl weekend in Las Vegas with open-to-the public music, brand experience

Las Vegas, NV (February 6, 2024) – To celebrate the 2024 Big Game Weekend in Las Vegas, Ashley the largest furniture store Brand in North America, presents “Ashley House”, a FREE and open-to-the-public music and brand experience located on the Las Vegas strip. Ashley House will take over DawgHouse Saloon and Sportsbook inside Resorts World leading up to the Big Game with several events through Sunday, February 11 from 12:00 p.m. PST to 11:00 p.m. PST.

Fans can sit back, relax, and immerse themselves in the comfort of Ashley’s game-ready lounge while celebrating the excitement of the Big Game Weekend in Las Vegas with unforgettable and intimate musical performances. A 21 and over event, nightly performances powered by Ashley House from Country music’s top artists are first-come, first-served standing room only and will feature performances by:

●            Cooper Alan: Thursday, February 8 at 9:30 p.m. PST

●            Ernest: Friday, February 9 at 10:30 p.m. PST

●            Hardy: Saturday, February 10 at 9:30 p.m. PST

“I can’t wait to celebrate the Big Game Weekend in Vegas at Ashley House,” shares Ernest. “There’s no better way to get ready for the game than to listen to some country music. Hope to see you there – it’s gonna be a good time!”

“Football and music bring people together, so what better way to celebrate the Big Game than with Ashley House, a combination of the two!” said Cooper Alan. “Fans are in for a real treat thanks to Ashley; it’s going to be a party.”

Beyond access to these can’t miss shows, Ashley will also take over DawgHouse Saloon’s bar, restaurant, and Sportsbook area. Guests will be able to experience Ashley products such as the Belziani Leather Sofa, the Next-Gen Durapella Power Recliner, and the Maimz Sofa to have maximum comfort while watching the Big Game. Attendees can expect photo moments, merch giveaways, and the option to live shop Ashley’s new leather collection, recliners, and sofas featured within the venue via QR codes.

“At Ashley, we are continuously strategizing new opportunities to showcase our brand in relevant and unique ways to keep Ashley top of mind with consumers,” said Kelly Davis, vice president, marketing strategy at Ashley Global Retail. “We’re excited to host Ashley House in Vegas during a high traffic time, to show consumers that Ashley has the product they are looking for at the price they like. Through this activation, consumers will not only get to test out the furniture, but they will get the full experience of watching sports, hanging out with friends, and enjoying entertainment from the comfort of Ashley, envisioning how Ashley could fit into their home.”

Following Big Game Weekend, Ashley will donate all furniture from Ashley House to local first responders to refresh their living space in gratitude for sacrificing their Super Bowl Sunday to keep fans safe.

To find out more about Ashley House, fans can visit andto shop the Ashley House featured furniture collections, visit

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our Newsletter for breaking news, special features and early access to all the industry stories that matter!

Sponsored By: