BIA launching Eastman House Heritage collection at Las Vegas Market

NORTH BRUNSWICK, NJ — Mattress manufacturer Bedding Industries of America will debut the Eastman House Heritage collection at the winter Las Vegas Market. Driven by retail partners looking for high-quality mattresses at the midpoint price range, the new, two-model collection features coil-on-coil construction with unique components using cutting-edge technology.

The Eastman House Heritage Collection features a 14-inch model in firm, medium and plush. Each mattress is crafted with a support system of adjustable-friendly open coils topped with a 4-inch pocketed unit to provide enhanced support and minimal motion transfer. The center third of each mattress is reinforced with BIAs patented Spinal Zone technology, which is clinically proven to reduce back pain by providing proper spinal alignment, and Lumbar Zone quilting. It’s finished with a cover made from a blend of organic cotton and bamboo to offer breathability and features BIA’s innovative Lifedge foam encasement system, which provides a superior seating edge and makes them compatible with adjustable bases.

Philip Carlitz, BIA’s chief operating officer, noted that there is a rising demand from retailers for mattresses within the midtier price range — typically from $1,200 to $1,700.

“The coil-on-coil construction of the Eastman House Heritage line sets this collection apart while assuring unparalleled quality and durability — all at a remarkable price point. Our commitment to delivering exceptional value surpasses current market offerings, providing a compelling choice for both retailers and consumers. We’re excited to present our retail partners with these new options in the midtier range, further elevating the standard of choice in the bedding industry.”

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