Ashley partners with Pentatonix on holiday-themed pop-up event at the Grove Storefront in Los Angeles

LOS ANGELES Ashley, the #1 furniture and mattress retailer in North America, has partnered with three-time Grammy-award-winning and multi-platinum-selling artist Pentatonix to bring “Home” to consumers and fans this Holiday season. Ashley and Pentatonix will host “The Ashley Listening Rooms with Pentatonix”, a holiday-themed pop-up experience on Thursday, November 2, and Friday, November 3 at The Grove Storefront in LA. The open-to-the-public and free event will offer fans a unique listening experience to hear tracks from Pentatonix’s new holiday greatest hits album, The Greatest Christmas Hits, while enjoying the comfort of Ashley’s newest furniture favorites.

Attendees will seamlessly walk through three uniquely themed listening rooms, featuring Ashley furniture pieces, where they will be fully immersed in the sounds of The Greatest Christmas Hits.In each listening room, attendees will be able to listen to a selection of songs from the holiday album in three different forms – via vinyl, headphones, and surround sound. Additionally, attendees will also be able to shop the Ashley furniture elements showcased via QR codes.

The first listening room, “The Yule Log”, is an ode to Pentatonix’s famous Yule Log videos recreating the well-known warm and cozy fireplace setting reflected in the artists’ Yuletide songs while showcasing Ashley’s Lombardia Leather Sofa. The second holiday-themed listening room is a physical representation of the new Pentatonix The Greatest Christmas Hits album showcasing the Maimz Sofa, where guests can grab a pair of headphones and listen to the holiday tracks, silent disco style. The third “Winter Wonderland” themed listening room leans into bright whites of the holiday season creating a great atmosphere for listening to the winter classics on the new album with the comfort of Ashley’s Lindyn 2-piece Sectional.

“Ashley seeks to connect customers to the trends of the moment for their home, so what better time to do so than for the holidays–when home is top of mind for everyone!” said Kelly Davis, vice president, marketing strategy at Ashley Global Retail. “This year we’ve worked hard to rebrand, refresh, and update our stores, while offering affordable and relevant products for our customers with a modernized shopping experience. Through this activation with Pentatonix, we hope to continue to provide our guests with impactful shopping experiences.”

“We are so excited to partner with Ashley to celebrate our recently launched Holiday album and bring fans a special listening experience!” said Scott Hoying, member of Pentatonix. “When you think of the holidays, you think of home, so this partnership with Ashley was a no-brainer.” 

The first 50 people to arrive at the listening rooms across both event days will receive a complimentary copy of Pentatonix’s new album. Thirty guests will be chosen at random on November 2 for a special meet and greet to be held later that day at the listening rooms. All attendees will have an opportunity to enter to win the grand prize of the event- two tickets to see the group perform in Palm Springs on November 14 and a $1,000 Ashley credit.

The pop-up will be open to the public from 2:30-9:00 p.m. PST on Thursday, November 2, and Friday, November 3 at 189 The Grove Dr. C-10, Los Angeles, CA 90036. To find out more about the Ashley Listening Rooms with Pentatonix and RSVP for the event, click here.

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