UNION, N.J. — On Sept. 30, Factory Direct Enterprises LLC celebrated the celebrated the grand opening and ribbon cutting of its 24,681 sq. ft. Ashley showroom at 1701 Morris Avenue, in Union.
The new store is owned and operated by Eugene Chrinian, of Factory Direct, who owns 28 additional Ashley retail locations in the surrounding region. The Union store will employ about 22 people.
Special guests, New Jersey Senator Joseph Cryan, Mayor Manuel Figueiredo, Union City Council members and The Gateway Family YMCA joined Factory Direct and employees at the event.
Ashley also partnered with The Gateway Family YMCA to donate 20 beds to local children through the Hope to Dream organization, which Ashley and its independent licensees have supported since 2010. Each mattress purchased from a participating Ashley retail location helps Hope to Dream fulfill its mission to provide every child with a good night’s sleep.
“We are so excited to be here and to be a part of this important and meaningful partnership,” said Justin Chrinian, Chief Revenue Officer, Factory Direct. “We are confident that together we can make a positive difference in the community around us.”
The new location features a bedding gallery with products from Tempur-Pedic, Stearns & Foster, Bedgear, and more. The showroom also features complete lifestyle vignettes, down to the final detail of lighting, rugs and wall art.
Product categories include bedroom, dining room, upholstery, leather, occasional tables, home office, youth bedroom, recliners, mattresses and accessories. Technology enhances the environment, incorporating various elements to improve the customer shopping experience.
The new store’s hours are Monday through Saturday 10:00 a.m. – 9:00 p.m. and Sunday 10:00 a.m. – 7:00 p.m. Follow @ashleyofficial on Facebook and Instagram to stay up to date with promotions and events.