by DUBUQUE, Iowa — Flexsteel has appointed Lauren Brenzy to the newly created position of senior brand marketing manager as part of an effort to help the company maintain a strong market position and meet growth objectives across all channels.
She comes to the company from Attindas Hygiene Partners, where she was a senior marketing manager for baby products. Before that, she was a senior product portfolio manager and a senior marketing manager for Liberty Hardware.
Previously she was a marketing analyst for Hanesbrands and before that was a merchandise planning analyst for Dick’s Sporting Goods. She also previously worked at HJ Heinz as an associate business development manager and customer service administrator.
The company said that Brenzy “will add to Flexsteel’s strong retail and digital marketing teams and bring valuable industry experience as the company moves towards a unified branding and marketing strategy.”
“I am excited to dive into the furniture industry and leverage my passion for consumer-driven insights to create new strategies to win at retail,” Brenzy said.
She reports to David Crimmins, vice president of sales.
