by Acquisition expands HNN 125 retailer’s presence in Tennessee, where it has had stores for 27 years
MEMPHIS, Tenn. – As part of an effort to expand its footprint in the Southeast, Home News Now 125 retailer Rooms To Go has acquired Memphis-based The Great American Home Store.
In a statement, Rooms To Go said that customers in the Memphis market will benefit from Rooms To Go’s national buying power and expertise “combined with The Great American Home Store’s local knowledge and fabulous customer service.”
Rooms To Go ranked No. 5 on Home News Now’s 125 Furniture and Bedding Retailers, with 155 stores and estimated sales of $4 billion in 2022. The Great American Home Store ranked at No. 113, with four locations and estimated 2022 sales of $50 million. It has two stores, one in Memphis and one in Southaven, Mississippi, and two outlets, one in Memphis and one in nearby Cordova, Tennessee.
“Acquiring The Great American Home Store is the perfect way for Rooms To Go to enter the Memphis and Southaven market,” said Rooms To Go CEO Jeffrey Seaman in a statement. “We are excited to bring The Great American Home Store team and business into the Rooms To Go family while continuing to offer quality, stylish furniture to the area.”
Rooms To Go has had a presence in Tennessee for 27 years, with stores in Chattanooga and Knoxville, and multiple locations in Nashville. In 2020, the retailer also purchased a 1-million-square-foot distribution center in Lebanon, which the company said will enhance the delivery options and timing for The Great American Home Store customers.
“Our entire staff at The Great American Home Store is excited about combining with Rooms To Go,” said Ron Becker, general manager. “Rooms To Go will bring to the Memphis market a tremendous furniture shopping experience for our customers — both in-store and online. There is a common denominator in both companies’ business philosophy: ‘Take care of our customers first and foremost.’ The combination will be great for our customers and our employees. If you are shopping for furniture in the Midsouth, the future looks bright!”
The company said that all four locations will continue to operate under The Great American Home Store name as the two
brands transition into a corporate entity.
“Rooms To Go is excited to become a vibrant member of the Memphis community and to build on the fantastic reputation The Great American Home Store has created,” Seaman added.
