Ashley rebrands HomeStore concept to Ashley

Initiative reflects brand’s efforts to evolve brick-and-mortar stores with more trend-forward designs and products that attract a wider demographic, including younger consumers

TAMPA, Fla. – Ashley Furniture said that it is refreshing stores nationwide with an elevated in-store shopping experience and modern look and feel that officially culminates the company’s rebrand to Ashley.

This refresh rollout comes after initiating the rebrand last year with a new logo and name change from Ashley HomeStore to Ashley as first reported by Home News Now.

Ashley stores in the Atlanta, Los Angeles, Orlando, Salt Lake City, and Tampa areas are the first markets to undergo the refresh and will expand throughout the U.S. over the next year.

The rebrand reflects the company’s efforts to evolve its brick-and-mortar store layouts by showcasing trend-forward styles and highlighting new product offerings “inspired by current design trends to make your space your own.” The rebrand also seeks to maintain relevance among consumers while attracting a younger demographic of customers who are looking for an upscale and on-trend look at an affordable price point.

Other highlights of the refreshed store include an open-concept floor plan, an updated mattress gallery, and new interior design elements.

Ashley also recently introduced new lower price points as part of the larger rebrand, bringing those savings back to customers. With long-term, special financing options available, the company said that customers can style their homes with the latest trends and pay over time.

“We are excited to introduce customers to the all-new Ashley and continue to inspire the love of home,” said Todd Wanek, president and chief executive officer of Ashley. “Our passion is to connect customers to the trends of the moment so that you can create rooms worth talking about. By refreshing our stores, we hope to empower and inspire our customers while keeping ‘home’ at the forefront of all we do. The new Ashley transcends the mere ‘feeling’ of home and our customers will find great quality they have always loved but with all new looks and prices.”

Ashley plans to celebrate its local store refreshes with in-store events for consumers offering giveaways, free workshops, and more. At each local refresh event, guests can sign-up for and participate in free curated workshops for your home presented by local favorites.

The first store refresh event will take place on Saturday, July 29th at the Clearwater, Pinellas Park, Tampa, and Wesley Chapel locations.

Ashley will give away more than $50,000 in prizes plus provide customers with a chance to win free groceries for a year. The first 50 people in line at each store event will also receive an exclusive Ashley gift bag valued at up to $75.

Consumers can visit to find out more details on the Tampa refresh events.

Customers interested in learning more about their local Ashley store refresh event can connect with Ashley through their local
Ashley Facebook page.

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