by BROOKLYN, N.Y. – Factory Direct Enterprises, LLC (Factory Direct) recently celebrated the Grand Opening of its new 14,391 sq. ft. Ashley showroom located at 241 37th Street, Brooklyn, NY.
In partnership with Hope to Dream, the team provided 10 children with bed sets of their own through the help of Grandma’s Love Inc., a local Brooklyn non-profit dedicated to fighting child hunger. Ashley and its independent licensees have supported Hope to Dream since 2010 on their mission to give every child a good night’s sleep.
Special guests from Grandma’s Love Inc. along with community members and staff members attended the May 20 opening.
“We are thrilled to announce our new partnership with Grandma’s Love Inc. to provide beds to the community,” said Justin Chrinian, chief revenue officer. “This meaningful initiative will ensure that the children of Brooklyn have a safe and comfortable bed to sleep in. We are proud to be part of such a meaningful effort and look forward to seeing its positive impact on the community.”
Eugene Chrinian of Factory Direct also owns 25 additional Ashley retail locations in the surrounding region. The Brooklyn store will employ approximately 22 people.
This new location features a bedding gallery offering brands such as Tempur-Pedic, Stearns & Foster, Bedgear and more.
The store also showcases complete lifestyle vignettes, down to the final detail of lighting, rugs and wall art. Product categories include bedroom, dining room, upholstery, leather, occasional tables, home office, youth bedroom, recliners, mattresses and accessories. Technology enhances the environment, incorporating various elements to improve the customer shopping experience.
The store is open Monday 10:00 a.m. – 10:00 p.m., Tuesday through Saturday 10:00 a.m. – 9:00 p.m. and Sunday 10:00 a.m. – 8:00 p.m. Follow @ashleyofficial on Facebook and Instagram to stay up to date with promotions and events.
