Ashley opens HomeStore in Guayaquil, Ecuador

GUAYAQUIL, [Ecuador] – On November 16th, Ashley Furniture HomeStore opened its newest location in the largest populated city in Ecuador, Guayaquil.

The new location celebrated a grand opening and ribbon cutting of the 5,380 sq. ft. showroom located on Circunvalacion Sur 2-11 y Todos los Santos. Community members joined Ashley Furniture HomeStore Licensee and employees at the event.

The new store is owned and operated by Italo Castro, who runs a family-owned business with 34 years of experience in retail operations.

This is the family’s second Ashley FurnitureHomeStore in the southern half of Ecuador, their first operation is in Cuenca. The Guayaquil
location will employ approximately seven people. Ashley Furniture HomeStore, the largest retail furniture store brand in North America and one of the world’s best-selling furniture store brands, has more than 1,100 locations worldwide.

Italo Castro said, “We are honored to bring Ashley Furniture HomeStore to Guayaquil. This new store allows us to be closer to our customers and provide a world class experience to our guests. Ashley HomeStore is a brand name that people have come to trust. This trust has led to its growth into the #1 selling furniture store brand in the world.”

The store’s interior architectural design includes two modern floors, illuminated environments and unique finishes. The showroom features complete lifestyle vignettes, down to the final detail of lighting, rugs and wall art. Product categories include bedroom, dining room, upholstery, leather, occasional tables, home office, youth bedroom, recliners, mattresses, and accessories.

Technology als enhances the environment, incorporating various elements to improve the customer shopping experience.

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