Four Hands hires Godden as CFO

AUSTIN – Four Hands has named Rosanna Godden, formerly of Super Coffee, Amazon, and Whole Foods Market, as its new chief financial officer. 

Rosanna Godden

In a release, the company noted Godden brings extensive financial and operational experience and joins Four Hands “on the heels of an exceptionally successful year for the company, reaching nearly $500 million in sales in 2021 and the recently announced distribution headquarters expansion to Buda, Texas.”

Longtime CFO Curt Welch is gearing up for retirement after 18 years of service at Four Hands. 

Godden will focus on further strengthening the company’s financial position, and work with the broader management team to position Four Hands to continue to capitalize on opportunities to grow and expand the brand.

Her career spans more than 20 years, during which she led financial and operational growth in executive roles with large businesses, including Amazon, Whole Foods Market, Starbucks, and most recently Super Coffee. Noteworthy successes include leading the $13.7 billion Whole Foods Market acquisition by Amazon and raising $106 million in Series C funding for Super Coffee, a health-focused beverage startup. 

“Rosanna’s proven reputation and success in delivering meaningful results across multi-national businesses will continue to drive Four Hands forward in an ever-changing and challenging market,” said Matthew Briggs, Four Hands president and CEO. 

“At the same time, we express our immense gratitude for Curt Welch and his nearly two decades of guiding growth. With this transition, we look forward to building on our strong foundation of success with a new chapter of leadership and opportunities for the company.”

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