by The nearly 7,000-square-foot store opens Saturday, Aug. 20
SCOTTSDALE — Interior Define, a leading customizable DTC furniture brand offering thousands of upholstery items as well as dining, lighting, and decor, is expanding retail operations and is opening a new permanent location, featuring the refreshed Interior Define Studio concept, in Kierland Commons in Scottsdale, AZ.
Located on N. Kierland Blvd., the newest permanent location is a part of the brand’s evolutionary retail expansion underway this year and sees the brand’s retail footprint significantly increasing since 2021. The new Interior Define Studios allow customers the opportunity to see, touch, and share the endless customization options in person at the Design Center, the heart of the new stores, featuring an expansive selection of fabrics, cushion fills, leg options, and more.
The new Scottsdale Define Studio features an inviting Design Center where customers can meet one-on-one with the talented team of Design Experts, to help guide them through the full furniture customization process. Design Experts offer complimentary design consultations including design expertise, personalized mood boards, floor plan advice, and insights on all aspects of the design process to help tailor a product unique for who you are, how you live, and how you use your space.
Similar to the online experience, technology plays a major role in the new Define Studios by providing Design Experts with the data and tools they need to better serve their customers. Design Experts have the ability to create renderings for customers that show 360-degree product views, fabric combinations, and sitting videos featuring models of different heights, while working directly with the customers in-store. This service is complimentary for all Interior Define customers through virtual and in-person appointments, as well as the online chat feature.
The studio is adorned with a fireplace, bookshelves, and trimwork to fit a modern aesthetic that feels like walking into a friend’s home. The new Scottsdale Define Studio offers everything to help customers channel their inner interior designer to create a custom piece, including an extensive swatch wall featuring more than 125+ fabrics, rug swatches, leg samples, as well as a curated collection of home accessories including tables, desks, lighting and decor. In addition, the Define Studio features a creative workspace for interior designers, open for private appointments, client meetings, and presentations.
Design professionals can also join Interior Define’s trade program to help bring their vision to life with a one-on-one, designer-first experience. Enjoy custom designs at special pricing to furnish a variety of living spaces and receive access to dedicated trade reps available to consult on everything from product selection to floor plans and a trade-only Customer Experience Team. Interior Define offers trade-exclusive discounts, upwards of 20% with free shipping and additional discount during promotions with exclusive access to unlimited samples of the full textile collection to spec products with ease.
Visit the new 6,758 square foot Scottsdale Define Studio to view over 80% of Interior Define’s current product assortment including popular collections like Charly, Gaby, Tatum, Winslow, Sloan, and more. Visit the Interior Define website to set up your appointment with a Design Expert to start designing a one-of-a-kind piece for your one-of-a-kind life today.
