McRoskey signs exclusive mattress partnership with Williams Sonoma Home

FRESNO, Calif. – McRoskey Mattress Works, producer of American-made, premium hand-crafted mattresses, recently signed its first national partnership deal with publicly-held specialty retailer Williams Sonoma Home.

The McRoskey Modern collection made its debut in May as the retailer’s only mattress brand sold at its San Francisco Post Street, Sonoma, Calabasas, and New York Columbus Circle Williams Sonoma stores. McRoskey Modern and the boutique-styled AirFlex brand also are available for purchase on Williams-Sonoma’s website.

“We are thrilled to partner with Williams Sonoma, the world’s largest digital-first, design-led and sustainable home retailer,” McRoskey CEO Rion Morgenstern, said in a release. “Since we acquired the iconic McRoskey brand in late 2018, it has been our goal to secure placement with a well-respected national retailer like Williams Sonoma. They are one of America’s most trusted companies and their reputation for upscale, curated brands, along with their commitment to industry-leading sustainable business practices, aligns perfectly with McRoskey Mattress Works’ ethos. This is a game changer for the McRoskey and AirFlex brands.”

Encompassing mattresses are built by a team of specially trained artisans in a 25,000-square-foot factory in Fresno, California,. The company said its mattresses are best known for “unparalleled comfort and resilience.”

The McRoskey Modern collection includes four models — Sunset, Hayes Valley, Cole Valley, and Pacific Heights, featuring all-natural construction built on a conforming, proprietary pocketed-coil system. The line is made with layers of breathable comfort materials including fine-combed cashmere, alpaca fleece, horsehair, hand-teased wool, environmentally sustainable Supima cotton and natural Talalay latex. The mattresses are paired with a box-spring available in six, eight and 11-inch heights. Retail prices range from $6,500 to $18,000.

Inspired by a heritage design originally developed by founder Edward McRoskey, the company’s AirFlex line is built “around the concept of understated luxury and offers optimal support, cooling benefits and a durability story that is achieved through a combination of unique coil configurations, breathable materials, and a mirrored mattress construction,” the company said. The three-model line of dual-sided mattresses include Borrego, Dunsmuir and Iverness, all available in gentle and firm, and targeted toward consumers looking for hand-crafted beds with natural materials.

All three include GOTS certified organic wool and rayon. The collection is designed for triple compatibility to work with platform bed bases, box springs or adjustable bed bases. AirFlex is offered in queen, Eastern King, and California King sizes. Retail prices range from $2,499 to $3,999.

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to our Newsletter for breaking news, special features and early access to all the industry stories that matter!

Sponsored By: